A Fashion Brand Losing Customers Before They Could Buy
Evie Lou is a women's contemporary fashion brand with a distinct aesthetic and a loyal community built through social media and influencer partnerships. Their product range is strong and their brand photography is genuinely beautiful.
When they came to us, 72% of their traffic was arriving on mobile and the checkout was losing most of them. Collection pages were disorganised. Product photography was not being shown at its best. Paid traffic spend was growing while conversion sat flat. Every pound going into acquisition was being wasted by a store that was not doing its job.
Before & After
A Store That Sells as Well as the Brand Looks
01.
CRO Audit & UX Research
We mapped every drop-off point in the funnel, from landing page through to checkout, using heatmaps, session recordings, and exit surveys. The audit identified collection page navigation, product imagery presentation, and mobile checkout friction as the three highest-impact areas. Every fix was prioritised by revenue impact.
02.
Custom Shopify Plus Theme
The new theme was built around Evie Lou's aesthetic. Editorial collection pages with lookbook-style photography, a sticky size guide, and product pages structured to carry the full brand story alongside the purchase decision. No compromises, no template constraints.
03.
Mobile-First Checkout Overhaul
With 72% of traffic on mobile, checkout was rebuilt from the ground up. Persistent mini-cart, one-tap express checkout, and a simplified address flow cut mobile form-field abandonment by 44%. Every change was validated against mobile session data before going live.
04.
Klaviyo Retention Program
We rebuilt the full email architecture: welcome series, abandoned cart, browse abandon, and a post-purchase sequence engineered to drive the second purchase within 30 days. The retention program lifted repeat purchase rate from 19% to 38%, turning one-time buyers into a loyal returning base.
“We always knew the brand looked great. We just could not figure out why the store was not converting. Ecomm Wizards found the problem fast and fixed it properly. The results came in within the first 90 days and they have held.”
Kim Crow
Owner, Evie Lou
