High Traffic, Low Loyalty, No Subscription Infrastructure
Happy Mammoth makes gut health and hormone balance supplements for health-conscious consumers who take their wellness seriously. Their content and paid channels drive consistent, high-intent traffic.
When they came to us, almost all of that traffic was converting to one-time purchases. There was no subscription program, no personalized recommendation journey, and email flows that barely touched the surface of what the customer relationship could be. Navigation was getting harder as the product range grew. The team knew the lifetime value was enormous. They just did not have the infrastructure to capture it.
From One-Time Buyers to Long-Term Subscribers
01.
Recharge Subscription Architecture
We built a subscription program that made subscribe-and-save the natural default, not an afterthought buried in small print. Smart in-cart prompts, bundle builders, and pause-vs-cancel flows were all built before launch. Subscription revenue more than doubled within the first quarter.
02.
Goals-Based Product Quiz
Happy Mammoth's 'Find Your Perfect Formula' quiz was rebuilt from the ground up, mapping customer goals (gut health, hormone balance, energy, immunity) to personalized product stacks. Each result fed a dedicated email sequence. Quiz completions converted at 3.8x the rate of standard PDP visitors.
03.
PDP & Bundle Page CRO
Product pages were restructured with clinical study references and social proof above the fold, a subscribe-vs-one-time toggle defaulting to subscription, and bundle pages with real-time savings calculators. Add-to-cart rate on PDPs rose 74% within six weeks of the redesign.
04.
Klaviyo Retention & Win-Back Flows
Eight new Klaviyo flows were built: subscription pause alternatives, loyalty milestone emails, and a 90-day win-back sequence. Churn dropped 29% in Q1. The post-purchase series drove a 34% second-purchase rate within 45 days of the first order.
“We had the traffic and we had the product. What we didn't have was a store engineered for retention. Ecomm Wizards rebuilt the quiz, launched subscriptions properly, and the LTV numbers tell the rest of the story.”
Matthew Murphy
CEO & Founder, Happy Mammoth
