A Growing Trade Business Running on Manual Processes
Mouldings One supplies architectural mouldings and decorative profiles to architects, interior designers, and fit-out contractors across the UK. Their product range is extensive and their reputation in the trade is strong.
When they came to us, trade orders were still being processed by email and phone. Pricing tiers lived in spreadsheets. The customer portal had not been updated in years. The operations team was spending over 30 hours a week on order admin that should have been self-service. New accounts took days to onboard. The website was built for retail browsers, not professional buyers, and it was creating friction for the wholesale relationships that drove most of the revenue.
Before & After
A B2B Portal Built for How Trade Buyers Actually Work
01.
Shopify Plus B2B Architecture
We built a dedicated B2B store on Shopify Plus using native B2B features: company accounts, location-based pricing, payment terms, and draft order management. We extended this with custom logic for tiered MOQs, delivery scheduling, and trade credit limits. Every account type sees its own catalog and pricing.
02.
ERP & Live Stock Integration
Real-time sync with the ERP system gave trade buyers live stock levels, lead times, and delivery slot availability before placing orders. The integration eliminated the stock discrepancies that had previously caused amendments on 22% of B2B transactions, reducing both operational overhead and buyer frustration.
03.
Trade Account Self-Service Portal
Accounts now manage their own order history, download invoices, track delivery status, reorder from saved lists, and manage multiple site addresses, all without involving the sales or operations team. Self-service account management reduced inbound trade calls by 61%.
04.
Automated Trade Onboarding
A structured account application flow (credit check, terms acceptance, and tier assignment) replaced a manual process that previously took 3-5 days. Automated onboarding cut time-to-first-order from 4.2 days to 18 hours, and 340+ existing accounts were migrated from the legacy portal without a single order disruption.
“Our sales team used to spend half their day processing orders. Now they are actually selling. The portal handles everything the old process did, faster and more accurately, without our team needing to be involved. The 50% revenue growth is what happens when you remove operational friction.”
Mark Henderson
Commercial Director, Mouldings One
