Client
UntuckIt
Industry
Fashion & Apparel
Goal
Custom gift card send-to-recipient workflow
Delivered
Custom build, holiday-ready
A Gift Card That Couldn't Be Gifted
UntuckIt had 74 retail locations and a fast-growing Shopify store. Gift cards are one of the highest-converting products in apparel, but Shopify's native gift card system had a fundamental limitation: customers could only send a gift card to themselves.
If someone wanted to buy a card for a friend or family member, they received it first and had to manually forward the details. That's not a gift card experience. That's a workaround that makes the brand look unfinished.
UntuckIt needed a custom workflow where customers purchase a gift card, address it to a recipient, and it lands directly in that person's inbox with a landing page matched to the occasion. Shopify couldn't do it natively. We built it from scratch.
Custom from the ground up.
01.
Custom Gift Card Page
Built a custom Shopify theme page with expanded gift card form fields. Customers enter the recipient's name, email, a personal message, and the occasion. All details are captured as order properties and pass through automatically to the fulfillment workflow.
02.
Gift Card Pro App
Developed Gift Card Pro, a custom Shopify app that intercepts completed gift card orders and triggers a new fulfillment workflow outside of Shopify's native system. The app reads the recipient details, generates the gift card, and delivers it directly to their inbox.
03.
Occasion-Matched Landing Pages
Built dynamic landing pages tied to the gifting occasion selected at checkout. When a recipient opens their gift card link, they land on a page built for that specific moment: holiday, birthday, or a custom event. No generic receipts.
04.
AWS Infrastructure
Hosted the application on a highly available AWS infrastructure with managed services. During peak holiday periods, web traffic nearly tripled. The infrastructure scaled automatically and without manual intervention.
“We needed a gift card workflow that Shopify couldn't handle natively, and it had to be production-ready before the holiday season. The team understood exactly what we needed, built it cleanly, and the infrastructure held up when traffic nearly tripled.”
UntuckIt Team
Fashion & Apparel, 74 US Retail Locations
