Most stores are still running on Shopify 1.0 themes: no sections outside the homepage, no structured metafields, apps injecting scripts that slow everything down, and a marketing team that needs a developer for every page change. Shopify Online Store 2.0 fixes all of it. We are a certified Shopify 2.0 development agency. We handle custom Shopify 2.0 theme development, full Online Store 2.0 builds, and 1.0 to 2.0 migrations for brands that need the right foundation.
200+ Shopify 2.0 development projects completed. $900M+ in client revenue generated. From DTC challengers to global enterprise brands.
Most stores are still on 1.0 themes. Here is what the upgrade to Shopify Online Store 2.0 opens up and what it actually delivers.
Not just the homepage. Product, collection, blog, and custom pages all get drag-and-drop sections. Your team builds and updates page layouts without touching code.
Store custom content at the product, collection, and page level. Size guides, badges, specs, and ingredients, structured in Shopify, surfaced anywhere, without theme hacks.
Apps install cleanly as native App Blocks through the theme editor. No injected scripts, no broken layouts, no conflicts when themes or apps update.
Your marketing team updates content, swaps sections, and launches landing pages from the editor without calling a developer. That is the point of 2.0.
2.0 themes run on JSON templates and structured Liquid sections. Less code, better architecture, faster rendering. The performance gap vs 1.0 is measurable from day one.
Every page type gets its own flexible, editor-driven template. Different product pages for different collections. Targeted landing pages. All managed from the Shopify editor.
From custom Shopify 2.0 theme development and 1.0 to 2.0 migrations to App Block integrations and structured metafields, we cover every Shopify 2.0 development service your store needs.
Book a Free Strategy CallNot benchmarks. Results from real Shopify 2.0 projects that improved performance, team control, and revenue for brands that needed the right foundation.
“Their immense knowledge of Shopify and exceptional communication skills, accompanied by a can-do attitude, made Ecomm Wizards a fantastic partner.”
“We needed a store that could handle serious athletes, casual fitness buyers, and trade accounts in one place. Ecomm Wizards built exactly that. The conversion numbers and trade portal revenue both exceeded what we projected.”
“The new store finally communicates who we are. The Size Finder fixed the returns problem we had been struggling with for years. Revenue growth followed from getting those fundamentals right.”
We have built 200+ Shopify stores and helped clients generate over $900M in revenue. Here is what makes us
the right Shopify 2.0 development agency for brands that need the upgrade done right:
Accredited Shopify Partner with direct platform access and early feature visibility. You work with a team that knows Shopify 2.0 from the inside, not one learning it on your project.
Every project uses native Shopify 2.0 architecture from the first line of code. No retrofitting old themes, no half-migrated sections, and no technical debt built in from day one.
Every 2.0 project ends with a store your marketing team controls. Sections, blocks, and metafields configured so your team launches pages without calling a developer.
All development happens in a separate theme environment. Your live store runs without interruption until the new 2.0 theme is tested and ready. Your customers never see a half-built store.
Every project includes an audit of your current app stack. Legacy script injections are replaced with native App Blocks wherever possible. Fewer apps, cleaner code, faster store.
Every project includes a 90-day post-launch window. We monitor your store, fix anything that surfaces, and keep building as live traffic grows. You are not on your own after go-live.
Every Shopify 2.0 project passes full QA before a single customer sees it. Built to 2.0 standards, scoped for your team, and supported after go-live.
